VECTOR IMPACT BRINGS YEARS OF REAL WORLD EXPERIENCE TO YOU – THE INVENTOR. THE DIRECTION YOU NEED TO LAUNCH YOUR BUSINESS. AND THE FOUNDATION YOU NEED FOR FUNDING YOUR BUSINESS.
Remember that in all this you are the Inventor – the idea is yours, not ours. Our job is to provide the insights needed to bring it to life!
We begin by implementing a detailed review of the market, which includes first hand interviews and field research. We call this the Feasibility Review (or Market Audit).
FEASIBILITY REVIEWKey elements include:
- Executive Summary (Situation Statement, Product Brief, Downside Risk Matrix and Feasibility Decision)
- Market Audit (Process Overview, Target Audience Dimensions, Channel Dimensions, Competition and Competitive Products, Product Life Cycle, Directional Product Matrix)
- Target Audience Interviews and Evaluations
- Product Benefit Matrix
- IP Positioning
- Product Specifications
- Forecasts/Demand
- Pricing (preliminary)
- Top Line Financials
- Appendix (Focus Group Surveys (if applicable) and One-on-One Interviews)
The Feasibility Review is followed by our unique interactive Which Means What™ (WMW) strategy development process. Once the WMW is complete, we develop a detailed custom-built business plan. Each plan is written to be used!
BUSINESS PLANKey elements include:
- Executive Summary
- Company Overview & Background
- Product Overview (History (brief), Consumer evaluation, Unique selling proposition, Line and breadth, IP protection and Product availability)
- Market Audit (Process overview, Target audience dimensions, Channel dimensions, Competition and competitive products and Competitive product overview)
- Financials (5 Year pro forma, Breakeven, Income Statement, Balance Sheet, Capitalization table, Statement of sources and uses, Ratio analysis and Assumptions)
- Strategy (Strengths, Weaknesses, Opportunities & Threats, Objectives, Strategies, Tactics and Timing (key milestones)
- Marketing (Product target audiences and benefits matrix, Sales plan, Pricing plan, Development timeline, Development milestones and Extending product life cycle)
- Management (Structure, Team, Team gaps/plans and Personnel plan)
- Manufacturing (Company description, Location and Facilities)
- Facility description (requirements)
PRODUCT DEVELOPMENT
The staff of VECTOR Impact can help you develop your product/service and position it in the
market place – again tapping into our years of real world experience.
Product Prototypes, Engineering Drawings, Modeling, Product Specification and Design, Pricing Strategy, Packaging and Shipping Configuration, Positioning Strategy, Logo Development, Intellectual Property Evaluation, Branding Strategy, Field Study/Consumer Evaluation, Channel Strategy, Regulatory Guidance, Sales Collateral, Advertising, and Retail Shelf Management (Category Management).
In essence you’re ready to take your product to market.
